Brands

ARÇELİK
The leading, innovative, and technologically superior brand in Turkey's white goods market. The first brand that comes to mind in Turkey. An extensive product range including large home appliances, built-in appliances, consumer electronic products, air-conditioners, kitchen furniture, and small home appliances. The strongest sales and after-sales services network in Turkey.
   
 
BEKO
A world brand that provides smart solutions to the needs of diverse consumers in more than 100 countries worldwide and in Turkey. A brand that offers free-standing and built-in home appliances, small home appliances, air conditioners, and consumer electronic products - enhancing the quality of daily life.
   
 
BLOMBERG
The 128-year-old German brand that combines technology with practical and environmental features. A brand that offers an aesthetic design, giving customers selections of various free-standing and built-in home appliances - with its slogan, “In Harmony with Your Life”.
   
 
ARCTIC
Romania's most renowned, long-established local brand; leader in Romania's home appliances market.
   
 
GRUNDIG
65-year-old, strong brand with German origin, large product range consisting of consumer electronics and personal care products.
   
 
ALTUS
Value brand in durable goods for consumers to meet their needs in the most economic way.
   
 
FLAVEL
A home appliances brand in U.K. and Ireland markets.
A free-standing and built-in product range, creating economic solutions for consumers.
 
   
 
ELECTRABREGENZ
The 118-year-old, long-established Austrian brand.
One of the best known brands in Austrian home appliances industry.
   
 
LEISURE
A traditional brand in the U.K.'s free-standing cooker market. Range cookers with gas and/or electric and built-in appliances presenting both traditional and contemporary designs.
   
  DEFY
South Africa's leading brand for home appliances.