Corporate Overview

Year of Establishment:  1955
Headquarters:                  Istanbul, Turkey

Having operations in durable consumer goods industry with production, marketing and after-sales services, Arçelik A.Ş. offers products and services around the world with its 27,000 employees, 15 different production facilities(*) in six countries (Turkey, Romania, Russia, China, South Africa and Thailand), its sales and marketing companies all over the world and its 10 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy and Altus) serving products and services in more than 135 countries. 


The consolidated net sales turnover:                 
2015/3rd Quarter: TRY 10,1 Billion  

Position in Turkey:
Market leader in white goods, LCD TV and air conditioners

Global Operational Network:
15 production facilities(*) in 6 countries
International sales and marketing organization in 27 countries
Products and service in over 135 countries
 

(*)Beko Thai Co., Ltd (Rayong Thailand) founded as a production, sales and marketing company in December 2014 and planned to start production by the beginning of 2016.


International Position:

Arçelik A.Ş.,
 
It holds the position of strong leadership in Turkey and maintained its undisputed market leadership with Arctic brand in Romania and Defy brand in South Africa.
 
Beko, the Leader Brand in European Freestanding White Goods Market: 
  • The white goods brand with the largest growth in Europe.
  • The leading brand in UK and the leader brand in Poland.
  • Highest market share increase in Germany and Italy.
  • Highest market share growth in Western Europe.

Product profiles