Corporate Overview

Year of Establishment:  1955
Headquarters:                  Istanbul, Turkey

Having operations in durable consumer goods industry with production, marketing and after-sales services, Arçelik A.Ş. offers products and services around the world with its 30,000 employees, 18 different production facilities in 7 countries (Turkey, Romania, Russia, China, South Africa and Pakistan), its 34 sales and marketing companies in 32 countries all over the world and its 11 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy , Dawlance and Altus) serving products and services in more than 145 countries.
 

2016 consolidated revenues: TRY 16,096 million

Global Operational Network : 18 production facilities in 7 countries, 34 sales and marketing companies in 32 countries , products and services in more than 145 countries.

International Markets:

Arçelik A.Ş.

  • Industry leader with a market share exceeding 50% in Turkish white goods, built-in appliances and air-conditioners markets and fastest growing brand with a market share of 28% in TV market,
  • Europe's number three white goods brand in terms of total sales,
  • Market leader with Arctic and Defy in Romania and South Africa respectively,
  • Market leader with the acquisition of Dawlance, Pakistan's leading white goods manufacturer.

Global brand Beko:

  • Number 2 brand in total European white goods market and leader in solo white goods market
  • Number 1 brand in the British white goods market
  • Number 1 brand in the Polish white goods market
  • Number 1 brand in French solo white goods market.

Product profiles