Year of Establishment: 1955
Headquarters: Istanbul, Turkey
Having operations in durable consumer goods industry with production, marketing and after-sales services, Arçelik A.Ş. offers products and services around the world with its 22,000 employees, 14 different production facilities in five countries (Turkey, Romania, Russia, China and South Africa), its sales and marketing companies all over the world and its 10 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy and Altus).
The consolidated net sales turnover:
8,437 million Turkish lira
Position in Turkey:
Market leader in white goods, LCD TV and air conditioners
Global Operational Network:
14 production facilities in 5 countries
International sales and marketing organization in 20 countries
Products and service in over 100 countries
International Position:
Arçelik A.Ş. is the leader of the home appliances sector in Turkey, Romania and South Africa, the second largest player in the UK market and one of the top five players in Western and Eastern Europe.
Beko brand:
• The leader in freezer, refrigerator and washing machine product segments in the U.K.,
• The second brand in washing machine and the third brand in freezer and refrigerator in Poland,
• The second brand in freestanding dishwasher in France,
• The fourth brand in freestanding dishwasher in Russia,
• The third freestanding brand in dishwasher, the largest brand in freestanding refrigerator, and the third brand
in built-in oven product segment in Romania,
• The leader brand in total home appliances market, refrigerator and washing machine product segments in
Lithuania.