Turkey Market


Turkey maintained its position of being the greatest manufacturing center of Europe in terms of white goods in 2014. As of the end of 2014, a growth of over 5% was achieved compared to the previous year in export with 16.9 million units and in internal market, it shrunk by 1.8% with 6.7 million units. Having the widest service network in Turkey with its strong authorized dealers and after sale service branches, Arçelik A.Ş. maintained its leadership in the industry with its market share of over 49% in white goods, built-in products, air-conditioners and of around 22% in LCD TV in 2014.

Arçelik A.Ş. has the most extensive dealership and after-sales services network in Turkey

and was again 2012’s leading company in the white goods,

air conditioner and TV markets.