Turkey Market

 

White Goods

Turkish white goods industry maintained its position as Europe's largest manufacturing center in 2016. According to data provided by White Goods Industrialists Association, exports as of the end of the year were 8% more than the last year with 19,54 million units in six main product groups and internal market grew by 5% to 7,46 million units.

Consumer Electronics

Tv

Arçelik A.Ş. continued to invest in innovative TV products with many “firsts” and “bests” in 2016. Arçelik's investments in innovative products include the launch of Super Curved TV in the first quarter, launch of Ultima 4K TV during the European Championship and launch of Turkey's first OLED TV in September. Beko brand launched Turkey's “first” and “slimmest” Android Ultraslim TV and Quatro 4K TV during the European Championship. In 2016, TV market shrunk by 7% in terms of units. However, Arçelik A.Ş. completed the year with a growth of 12%. The company's market share increased by 8.2 percent to 29% and Arçelik A.Ş. was the best in terms of market share growth. In terms of revenues, the market growth was 4% but Arçelik A.Ş. secured a growth of 6.2 percent to reach a share of 25%. In this sense, the product mix was also extended. TV product group profits secured the highest growth with 8.9 percent among all product groups. The company launched Turkey's first Ultraslim 4K Android TV under the Beko brand, Turkey's first OLED TV under the Arçelik brand, and reached a record number of manufactured units as a result of communication activities and campaigns in 2016.

Corporate Displays

The fast pace and penetration of digitalization requires new approaches to sales, marketing and communication channels. Arçelik A.Ş. continues to invest in portable and interactive screens and products as a growing trend in Turkey and in the world. The company also manufactures products and solutions for varying business models including Videowall, corporate display screens, kiosks and Hotel TV. Arçelik A.Ş. ensures a fast, effective and interactive communication with corporate consumers through corporate screens at Vodafone Arena and Trabzon Akyazı Stadium. A unique ability of Arçelik A.Ş. regarding the corporate solutions is the widespread dealer and service network providing on-site and remote services.

Payment Systems

Regarding the Payment Systems industry, the effective date of the regulation on new-generation cash registers was delayed until January 1, 2018. Despite this delay; thanks to the discounts, renewal campaigns and bank gift vouchers by the company, the revenues on device sales increased by 8% and consolidated sales revenues increased by 29.3% in 2016. Arçelik maintained its market leader position in 2016 with a market share of 53.9%.

Arçelik A.Ş. has the most extensive dealership and after-sales services network in Turkey

and was again 2012’s leading company in the white goods,

air conditioner and TV markets.