White Goods


As of 2016, global white goods market is estimated to have reached 508 million units with a growth of 1.2% and USD 184,5 billion with a growth of 0.5%.

Arçelik A.Ş. was the number-three white goods manufacturer in Europe, maintained its leading position in Turkey as well as an undisputed market leadership with Arctic in Romania and Defy in South Africa. Arçelik A.Ş. acquired Dawlance, Pakistan's leading white goods manufacturer, in line with the strategy of global growth.

Beko, the Company's global brand and leader of Europe's solo white goods market, maintains its strong position in the Middle East and Africa as well as major markets including Britain, Germany, France, Italy, Spain, Russia and Poland.

Arçelik A.Ş. increased its exports to Southeastern Asia in line with the objective of market diversification. In 2016, mass production started at the plant in Thailand and organization of the sales networks in Malaysia and Vietnam continued.