International Markets

Arçelik A.Ş.,

  • Industry leader with a market share exceeding 50% in Turkish white goods, built-in appliances and air-conditioners markets and fastest growing brand with a market share of 28% in TV   market,
  • Europe's number three white goods brand in terms of total sales,
  • Market leader with Arctic and Defy in Romania and South Africa respectively,
  • Market leader with the acquisition of Dawlance, Pakistan's leading white goods manufacturer.

 

Global brand Beko:

  • Number 2 brand in total European white goods market and leader in solo white goods market
  • Number 1 brand in the British white goods market
  • Number 1 brand in the Polish white goods market
  • Number 1 brand in French solo white goods market.