Developing its own technology and maintaining the advantages of international competition, Arçelik A.Ş. focuses on R&D as a part of its strategy. The company's vision “Respects the Globe, Respected Globally” forms the essence of its R&D strategy.
R&D activities are shaped in parallel with Arçelik A.Ş' strategy and growing objectives. Within this framework, the products of target markets are supported with competitive technologies, optimized design and environmentalist approaches (energy and water consumption, noise level).
In line with “Company vision”; R&D agenda might be summarized as designing and manufacturing products which are respectful to the environment, supporting consumer comfort, meeting their current and future needs, compliant with standards, advantageous in competition and affordable. The company’s investments in research, technology and product development activities date back to the late ‘80s. Having more than 20 years of R&D experience and operating laboratories equipped with state-of-the-art technology, Arçelik A.Ş. has made its mark in lots of innovations and presented environment-friendly, new and advanced products to the consumers.